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Pay What You Want (PWYW) ​

Muse & Co offers a Pay What You Want option on select drinks as part of our community-first pricing model. This page explains how it works for customers and how staff should handle it.

What It Is ​

Pay What You Want lets customers set their own price for certain drinks. It's not a discount — it's a trust-based pricing model that says: "We trust you to pay what feels right."

How It Works for Customers ​

  1. Look for the banner — When PWYW is active, a warm amber banner appears at the top of the menu and home page announcing which drinks are included
  2. "Name Your Price" on menu cards — PWYW-eligible drinks show "Name Your Price" in amber instead of a dollar amount
  3. Set your price in the drink modal — Tap a PWYW drink, scroll to the "YOUR PRICE" section, and enter any amount ($0 and up)
  4. Sign-in required — PWYW is only available to logged-in members. Guests see a "Sign in to name your price" prompt and add drinks at regular price
  5. Checkout shows your price — The amount you entered is what goes to Stripe for payment

Where Your Payment Goes ​

Every dollar supports:

  • Ingredients for your drink
  • A fair wage for your barista
  • Keeping this creative space alive for the community

Tips are calculated on the drink's original menu price, not your custom price — so the barista is fairly compensated regardless of what you pay.

When PWYW Is Available ​

PWYW is managed through the Promotions system. The shop owner can:

  • Enable it for specific drinks or entire categories (e.g., all Coffee, all Fruit Tea)
  • Set date ranges (e.g., April 15-29)
  • Set time windows (e.g., 2 PM - 5 PM only)
  • Limit to specific days (e.g., Wednesdays only — "Wild Wednesday")
  • Activate or deactivate instantly with quick presets ("Next 3 hours", "Rest of today", "This weekend")

For Staff: Handling PWYW Orders ​

  • PWYW orders appear normally in the POS and kitchen display
  • The order ticket shows the customer's chosen price
  • Prepare the drink exactly the same regardless of price — full quality, every time
  • If a customer asks about PWYW in the store, explain: "You can set your own price on select drinks through our app. Just sign in and look for the amber 'Name Your Price' label."
  • Do NOT judge or comment on the price a customer chose. The whole point is trust.

FAQ ​

Can I pay $0? Yes. We trust our community. The drink is prepared the same way.

Do I still tip? The tip screen suggests amounts based on the drink's regular menu price, so your barista is always fairly tipped.

Why do I need to sign in? PWYW is a community feature for our members. Signing in lets us personalize your experience and track your preferences.

Can I use PWYW with rewards or discounts? PWYW sets the price directly — other discounts don't stack on top. If you have a reward, you can use it separately on your next order.

How do I know which drinks have PWYW? Look for the amber "Name Your Price" text on menu cards, or check the banner at the top of the page.

Internal documentation for Muse & Co staff only